Given the
competitiveness in the wine industry, not unlike the real estate
industry, we have often cited wine branding examples because every
winery wants to stand out and sell out in order to continue its
existence. Capturing attention is one thing, holding it is another.
The wine
pictured above drew our attention for two reasons: the bottle had a
heavy dust layer, and an unusual irregular shape. Was this a treasure
trove from some dark, dusty and forgotten cellar? Would the content
live up to its look? Or is it just a $35 gimmick that leaves dirt on
your hands when you pick it up?
Chateauneuf-du-Pape
(Pope’s new castle) is considered one of France’s finest wine regions
in the Southern part of the Rhone region. Like any venerated region it
has strict rules and regulations at to the contents of the bottle, and
it usually has a designated vintage year.
We spoke
to a wine expert, and learned this wine consists of several vintages
blended to create the taste of a well-aged Chateauneuf-du-Pape, which is
between 8 and 12 years. Did they get the result? No, it did not
according to all the reviews we found on line. On further research, we
found that a 2008 Chateauneuf-du-Pape deemed drinkable and with good
reviews, retails for $39.00. The price difference is negligible if your
intent is to enjoy a fine Chateauneuf-du-Pape.
This wine
has an appeal to those who want that instant wow and are enchanted by
the bottle's shape and presentation. When all the dust settles, was
this is a gimmick or is it substance?
What do you think?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
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