One of
the deciding factors in choosing someone to work with in selling or
buying luxury real estate by the high net worth or ultra high net worth
individuals is stellar service. This is what creates loyalty and
referrals. Here is an example.
Friday,
we started having trouble with receiving email on our iPhones. Since we
are subscribed to Apple Care, Ron called in. This was a problem that
was resolved the first time and popped up again. Apple had a record of
the previous call, and brought in a senior tech to work with Ron on it.
After trying several solutions, which did not work, the tech person
suggested that conference with our email provider, together. When they
did the wait was too long, and they decided to table it to Saturday
morning, since we had dinner plans.
Saturday
morning, the Apple tech called Ron. Together, they talked to our email
provider, and found out what could resolve the problem. By process of
elimination we come up with a work around after ruling out many
variables. After three hours of patient and fun tech support, it turned
out that the email service provider is not up to speed yet with Apple’s
latest technology.
We cannot
imagine Apple’s competitors reaching this level of quality of service
consistently any time soon. How can you achieve stellar service in your
luxury real estate practice?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are
passionate about gaining or sustaining market leadership.
With an expertise in personal branding, company
branding, luxury real estate website design and social
media marketing they help their clients become the breakaway
brand in their marketplace.
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