If you
are bound and determined to be the go to luxury real estate agent or
company, you must find a way to stand out or suffer the consequence of
blending into the great bland of business.
We have a new restaurant, The Lark,
in Santa Barbara’s Funk Zone. From the moment they opened 6 months ago,
they were busy, and the buzz and raves continue. What made them
successful from the get go?
They identified an under served market niche:
the sophisticated Foodie set of the Central Coast who want a healthy,
enjoyable meal with a creative twist, sourced by local artisans and
purveyors of organic produce. This market’s psycho-graphics (lifestyle
and mindset) has access to 6 Farmers Markets each week, are frequent
travelers and have dined in big city restaurants nationally and
internationally.
Stay
tuned as we dissect step by step in this series why the newly opened The
Lark Restaurant in Santa Barbara is an overnight success.
Can you identify your underserved market niche?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate
about gaining or sustaining market leadership. With an
expertise in personal branding, company branding, luxury real
estate website design and social media marketing they help
their clients become the breakaway brand in their marketplace.
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