In our first post, we identified that the first course of action was to find the under-served market niche. In our second post we emphasized studying the under served market niche.
The third course of action is to develop your primary strategic differentiator. You
must differentiate oneself from the competitive landscape by being
uniquely different, both in presentation and service. Many of our
restaurants here in Santa Barbara, are proponents of farm to table,
great service, and good food.
Although, The Lark offers a distinctly different menu
from any other restaurant in Santa Barbara, they have an extraordinary
strategic differentiator. Every appetizer, starter, and main course can
be shared and is priced the same as one entrée in any restaurant of
this caliber. They encourage family style dining, and do not charge
“extra” for share plates.
Pictured above is our 3 course meal: Our
starter snack, Fried Castevetrano olives stuffed with goat cheese &
rosemary chorizo aioli, (we had already eaten a few when I realized I
had to take a picture). Next was a chicken confit stuffed in homemade
phyllo dough on top of an arugula salad, again we , already eaten two of
them.)
Our main course was whole grilled
Branzino, Italian sea bass deboned, with a barley & caper risotto,
kale & fennel slaw, grapefruit and salsa verde. This was our first
experience with barley risotto and it was great.
Do you know your extraordinary strategic primary differentiator?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate
about gaining or sustaining market leadership. With an
expertise in personal branding, company branding, luxury real
estate website design and social media marketing they help
their clients become the breakaway brand in their
marketplace.
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