PART 1
Many luxury real estate professionals
set out to make a name for themselves or to establish a new independent
firm and emerge as the standout luxury brand in their marketplace. Few
have the vision to start something truly unique with the idea of “making
a dent in the universe” as Steve Jobs referred to his personal mission
in life.
For those of you, who are genuine visionary leaders, let the
exciting brand story of Tesla Motors become a vital source of
inspiration. We believe that California based Tesla Motors is the 2013
Emerging Luxury Brand of the Year in America, perhaps in the world.
Stay tuned to this article series as the
Tesla Motors brand story unfolds. We are about to demonstrate how the
same principles that have made this breakaway brand so successful can
apply to your own luxury real estate personal or company brand. From
the Tesla Roadster (pictured above), the first fully electric sports
car, to their fully electric luxury sedan, the S Model, to their fully
electric crossover utility vehicle (CUV), the Model X, you will see for
yourself how visionary leadership is the secret ingredient in
market-leading luxury brand strategy.
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