Luxury real estate marketing
professionals should include as, part of their blog posts, a section
covering local news. This would include restaurants, seasonal events,
and locals of note. One of the comments, we recently received on one of
our own posts in which we reviewed a local restaurant said,
“One of my blog posts about a wonderful little restaurant in Camas, has over 50,500 views.” –Debb Janes, Realtor in Camas, WA
Whether or not your audience is
currently living in the marketplace you are writing about, these posts
bring to life your place of work. They may even spark a desire to
explore, even if it was not their original choice. For the locals, it
may be fun news. We are certain that, if we polled the locals around
here in the Santa Barbara area, very few would know that Sue Grafton
lives in Montecito. Ms. Grafton is author of the best-selling alphabet
mysteries, which she started in 1982, with A is for Alibi.
The setting of her novels is a thinly
veiled or “artfully arranged” Southern California town named Santa
Teresa, is actually based on Santa Barbara. Montecito is “Montebello”.
Her latest novel, “W is for Wasted”, is set around
the bird sanctuary (there is actually a bird preserve across from the
beach) and near a Mexican café that also exists near the preserve.
This novel is one of my favorites thus far, and I think that these statements summarize my feelings best:
“I’ve come to believe that Grafton is not only the most talented woman writing crime fiction today but also that, regardless of gender, her Millhone books are among the five or six best series any American has ever written.”—The Washington Post.
“Millhone’s (the heroine of her novels) complexity is mirrored by the novels that document her cases: books that nestle comfortably within the mystery genre even as they push and prod its contours.”—The Wall Street Journal.
Ron and I had the pleasure of meeting
Sue at the home of a mutual friend. I asked her about the fate of
Millhone. She said that she had received many suggestions from fans but
was not sure where it would all end up. However, she did know that the
last of the alphabet series is going to be named “Z is for Zero”.
Locals of note make a perfect subject
for interviews in your location-based posts. As a luxury real estate
marketing professional expand your horizons beyond just homes. High net
worth consumers fall in love with a location before any particular home
in it. Spark love affairs between your potential buyers and your local
marketplace.
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