Concierge service is a concept that has
been so over-used among luxury real estate marketing professionals that
it has almost lost its original meaning. Pronounced, cone-sea-air + a
soft ‘g’ (like the g in judge), the term concierge originally meant “the
keeper of the candles” who tended to visiting nobles in castles in the
medieval era.
Today a concierge at a hotel is able to
advise guests on restaurants, nightlife, sporting and theatrical events,
sightseeing shopping, etc. He or she is an important resource for both
vacationers and business travelers.
When we attended the Club eLuxe
International Summit in Paris, the concierge at the Meurice Hotel saved
the day for me (Ron, here). I had forgotten my reading glasses at our
apartment. So, I asked the concierge if he had an extra pair. He did
not. But, he sent someone out to a store to purchase some glasses and
brought them right to my table at the event within 20 minutes! They fit
perfectly, were appropriately stylish and reasonably priced.
Les Clefs
d’Or, pronounced, "lay clay door," is the international concierge
professional association. The English translation of this French term is
the keys of gold, which is symbolized in the gold crossed keys, a pin
proudly worn by its members. Years of hard work and dedication to
quality service are represented in this symbol.
Les Clefs
d'Or concierges are motivated by a genuine desire to serve. This level
of service cannot be faked. As a luxury real estate marketing
professional, if you claim to offer this level of service you had better
be able to back up your claim. Otherwise, those clients who have
experienced the “real deal” will see right through you.
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