Mining Your Personal Data
In Part 1,
we discussed the effects of digital footprints or tattoos, and the
impact of “free” usage of social media. Here is the latest way to mine
your data by Facebook.
As companies are reporting earnings for
the last quarter, it is important to note that Facebook’s earnings have
improved because companies are willing to spend money advertising on the
social network. Facebook has recently expanded its mobile ad
strategies by spending time with its potential ad buyers and listening
to what they need and want.
The facts are that marketing budgets are
eager to participate in mobile ads, because so many are connected to
their mobile devices. Facebook by virtue of its numbers is the logical
place for these ads. Com.score reports “American consumers spent
225.4 billion minutes on Facebook mobile app and mobile Web pages in the
second quarter, about double from a year ago.”
According to the Wall Street Journal,
“What advertisers particularly like about Facebook mobile is to
advertise on the news feed-the spot on member’s pages where they post
their own news and read what their friends are posting. The ads, with
colorful photos are hard to miss, right in the middle of the scroll of
updates.” This fall they are planning to enhance this feature with
video advertising.
How does that affect the average
consumer? Facebook has teamed up with Datalogix, “which identifies
people who have been exposed to an ad on Facebook and then mines
credit-card and retailer purchase data to determine whether those people
bought the product.” Wall Street Journal
What do you think of this practice?
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