This question was posed at the e-luxe
conference in Paris. What many of us don’t realize is that every time
we interact in a digital environment such as: TV, mobile phone, the
World Wide Web, and social media, we create a digital footprint (some
have dubbed it a digital tattoo). Wikipedia defines it as “the size of a
person’s ‘online presence’ measured by the number of individuals with
whom they interact.”
When social media came on the scene,
many rushed to make and interact with as many friends as possible
without discriminating as to whom they were associating with. The
theory was: it is free, and perhaps something will come of it, the more,
the merrier! Fast forward to 2013, we are all realizing, that we may
have given too much information in return for “free”.
In an article written by Jeffrey Lambert, titled, How to Erase Your Digital Footprint,
Mr. Lambert says, “Like stepping in wet
concrete, these trails we unwittingly leave behind can be tough to
erase. With the rise of identity theft, corporate tracking, and the
ability of “Big Brother” to access our private data, it is more
important than ever for Internet users to be aware of how past and
future data can be erased and controlled more effectively.”
One of the recommendations he gives to
understanding your digital footprints are several tools, when added to
your computer will monitor what Google gathers in terms of data to allow
them to search and target advertising.
“Download the free software offering Google Alarm, created by F.A.T. Labs, which is available for both Firefox and Chrome browsers. This add-on will notify you each time you are sending data to Google. Just make sure you disable the sound option for this. I jumped out of my chair the first time the (very loud) alarm went off, and kept going off almost every time I visited a new site. Unless you have a serious love for air horns or are trying to induce a heart attack don’t forget to do this!”
Go ahead and read this article
for additional suggestions for monitoring your privacy. In the end the
most expedient and time saving procedure may be paying someone to
switching your concrete prints for some cloud light slippers.
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