A major part of our luxury real estate
personal and company branding practice involves developing strategies to
help our clients gain or sustain market leadership and also coaching
them to execute their strategies. From our perspective, the art of
coaching is essentially this:
Encouragement to shift from reacting to current conditions to proactively creating new channels of creativity through which inspired, innovative action can flow.
Contrary to the majority of business
coaches we believe that holding our clients accountable for anything is
an utter waste of time-theirs and ours. For those of you who seek to
consistently command the lion’s share of your marketplace, or a niche
therein, there is absolutely no need for motivation tactics from your coach.
If you feel the need to be held accountable to achieve a goal of this caliber, motivation is
the last thing that will work. It may be a quick fix at best, and it
will not produce enduring results. Your passion and your competition
should keep you engaged in the game and on your toes. Or, you might as
well get out of the game, altogether.
There is no amount of wheedling,
prodding, cajoling, coaxing, persuading, sweet-talking, enticing,
invalidating, flattering or intimidating that will get you where you
want to go.
Unwavering support and encouragement to dissolve your own self-doubts (the only thing that can stop you from consistently realizing your dreams) is the “secret sauce” that is required from your coach.
In this article series, we will discuss
how proactively opening new channels of creativity can not only be the
catalyst to attract new and exciting opportunities, but also to open the
flood-gates of bountiful career satisfaction and self-actualization.
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