Marketing luxury real estate is just as
much an art as it is a skill. In this article series, we will cover the
key principles of the art of photographing luxury real estate.
In Part 1,
we talked about using a “wow” photo as the lead photo. We also
emphasized that the lead photo should tell the entire “story” about the
property as well as the lifestyle. The photos should tell the story
wordlessly, and lets the viewer imagine himself/herself in the home.
The photos we are featuring is of an exquisite Spanish Villa estate in the “American Riviera®” in Santa Barbara. Casa della Riviera is located at 1105 Las Alturas Road is listed for $3,295,000 by our client, Chris Palme. The lead photo tells the whole story of the Santa Barbara Riviera’s Estate District.
This section of the Riviera overlooks
the Pacific Ocean and Downtown Santa Barbara. The picture taken at
Sunset has the shadow of a palm tree reflected on the home emphasizing
the temperate climate. The adjoining deck with fire pit and hot tub
brings to mind a serene moment of unwinding after a day’s work with a
glass of wine while feasting your eyes on the view and warming your body
by the fire pit. In this one picture the lifestyle of Santa Barbara is
expressed.
Chris and his photographer, Tom Ploch,
have included several close ups of the deck to emphasize the serenity
and the lifestyle. Tom’s photography is exemplary, especially his
superb sense of lighting.
Take the time to peruse the slide show
on the site. Notice the balance of interior and exterior photos. Each
picture tells the story of what it would be like to live there—waking
up to an ocean view, having a cup of coffee on the terrace/balcony,
gazing at the sunset, etc. It is easy to fall in love with this
property without words or conversation. All one has to do is pick up
the phone or jot an email to Chris and schedule a showing.
In Part 3 of this series, we will take you to Aspen, Colorado, where snow sports are part of the lifestyle.
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