If you want to succeed with a social media strategy, here is what has worked for us:
When writing a blog post, be genuine.
It is so obvious, when someone is faking it. Take notice of media
professionals you like, and why you like them. Think Maria Bartiromo,
CNBC financial reporter, Dianne Sawyer, Walter Cronkite, Anderson
Cooper, Larry King, they all have large followings of fans. Why? We are
naturally attracted to authenticity, which resonates with who we are.
Do talk about yourself in the First Person, and not in the Third Person.
That smacks of artificiality and the assumption that your reader is too
stupid to figure out who wrote the post. Let your clients (real ones,
not your friends and other imaginary persons) write your praises.
Be discerning when you ask someone for business. Today,
we received an email from someone we briefly met 4 years ago, asking us
to refer him to our French partners, and “would we put him into touch
with the proper people?”
Be modest about your achievements!
There is nothing more boring than someone who talks about themselves
and their successes endlessly. In the movie “Beaches”, you will not
doubt remember Bette Middler’s immortal line, “Enough talking about me,
let’s talk about YOU, what do YOU think of me?”
Do expand your conversation on line beyond real estate.
Let people know you have more than one-dimension. Look to connect on
many levels of interest: gardening, cooking, collecting, etc.
Do avoid the subjects of politics and religion.
Sell property not politics. Why lose clients because you don’t like
their party affiliation? It is none of your business what people think.
Do read the post you are commenting on, and know the authors’ profile. Your sincerity is on the line here, and people do read comments and form an opinion based on comments.
Praise your profession. Every profession has its bad apples. One gains nothing by pointing out someone else’s faults and lacks.
Do Teach instead of Preach.
Assume that your readers want to learn and appreciate your expertise.
Preaching is a turn off, appeal to their eagerness to learn rather than
be force-fed.
Remember you are here to interact with others. Follow the etiquette of social interaction. Kindness is key.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who
are passionate about gaining or sustaining
market leadership. With an expertise in
personal branding, company branding, luxury real
estate website design and social media
marketing they help their clients become the
breakaway brand in their marketplace.
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