In
watching the NBA finals, and the widely unexpected results of the San
Antonio Spurs beating the Heat, we were amused how the sportscasters are
now embracing the concept that the coach of the Spurs, Greg Popovitch,
had instilled in his team.
Keep passing the ball and look for the
“great” shot instead of the “good” one. The result of his “good to
great” strategy has ushered a new era in the sport of basketball, “the
triumph of substance over hype!”
The Heat
had their big three superstars, all great players in their own right.
In our opinion, they expected their success, and progress stopped on
their team causing their resounding defeat. Once again, David had
defeated Goliath!
Good to Great is the title of a management book written by Jim Collins, one of our favorite authors. The first sentence of the book is: “Good is the enemy of great.” He goes on to explain that it is easy to settle for good.
This is not a new concept. Aristotle said: “We are what we repeatedly do. Excellence, therefore, is not an act but a habit.” Thomas J Watson of IBM expressed it this way: “Whenever, an individual or a business decides that success has been attained, progress stops.”
In part
2, we will be discussing the anatomy of a good to great mindset, and how
it contributes to the triumph of substance over hype. We will explore
the conditions necessary to achieve these types of results, and our
passionate stance on the subject. In our luxury real estate branding
strategy and marketing practice, we only work with those professionals
who want to make the leap from good to great. They are not satisfied
doing things that are “good enough”. They are looking to practice
excellence as a habit, and then keep improving on that.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals
who are passionate about gaining or
sustaining market leadership. With an expertise in
personal branding, company branding, luxury
real estate website design and social media
marketing they help their clients become the
breakaway brand in their marketplace.
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