As we
have been sharing the series on how to dominate your niche, we are
getting many comments essentially asking, “How do I Find My Niche?” Here
is one aspect to finding one’s niche.
The first
one is what we call the broader perspective, as if you were viewing the
possibilities from the International Space Station. This is known as
outside in thinking, or viewing real estate from the client’s
perspective. From that viewpoint, what is something that is missing in
your real estate community? What or where are the needs not being met?
That is known as the under-served marketplace.
Naturally,
this takes time, focus, and dedication: you have to study the trends,
the demographics, and the psycho graphics of your market place, as well
as all the current trends and influences of the world at large on your
market place. You have to be well versed in every aspect of what is
happening. This is when the obvious is revealed. “Nothing is more deceptive than an obvious fact.” Sir Arthur Conan Doyle, author of Sherlock Holmes.
If you recall our series on the Lark Restaurant,
they looked at what was missing from a restaurant goer’s perspective in
the Santa Barbara restaurant scene. They are catering to what was an
under served market place. Understanding this concept is what made
Cirque du Soleil, Yellow Tail Wines and Apple a resounding success.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are
passionate about gaining or sustaining market
leadership. With an expertise in personal branding,
company branding, luxury real estate website design and
social media marketing they help their clients become
the breakaway brand in their marketplace.
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