Here is
what we have gleaned from sitting in on numerous photo shoots with some
of the top portrait professionals, and what you can observe from looking
at movie posters when the stars are featured as part of the
advertising. The eyes are the “windows of the soul”. Notice that
Angelina Jolie’s eyes tell the story of her as the evil character.
Do wear a favorite business outfit, appropriate to your market place, that is comfortable, and you love.
Do use a makeup artist for the shoot. This also applies to men.
Do hire a professional portrait photographer. Interview to make sure you will be comfortable working with that individual.
Don’t strike a dramatic pose, (with your head to the side) remember this is not an audition for a role in a soap
Don’t cross your arms. It is a signal that you are unapproachable and set in your ways
Don’t pose with a phone in your ear. This says, I am too busy for you!
Don’t pose with your dog, cat or horse. This is a case of too much information
Don't
pose with your significant other, if they are not in the business with
you. Don't pose with your child/children, it confuses the onlooker.
One of
our favorite photographers in San Francisco taught us the art of the
business head-shot. His business head-shots illustrate these
principles, the eyes tell the story. In the photo shoots, he would ask
our clients to tell him about their real estate practice, and what they
loved about it.
He would
urge the smile to their eyes, and this would make the perfect business
head shot, and sometime we left it at that. The smile was just in the
eyes, the teeth were not needed. The photo would communicate the
warmth, openness and competence of the agent.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who
are passionate about gaining or sustaining
market leadership. With an expertise in personal
branding, company branding, luxury real estate
website design and social media marketing they help
their clients become the breakaway brand in
their marketplace.
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