In luxury
real estate branding or any other branch of real estate, when the right
brand is found everyone knows it. It is and AHA moment! In order to
achieve that, a brand identity and strategy is developed based on
knowing the client or company's core values, personality and
preferences.
The brand
identity is further amplified by a keen understanding of the
marketplace, the demographics and psychographics of the target market.
We also analyze and study the competition to sharply differentiate our
clients from anyone else. When everyone agrees on the brand identity
and strategy, the translation into graphic design can begin.
Our style
of branding involves visiting every client in their marketplace. For a
day, we share their work lives by traveling to their target market. We
put everyone through a barrage of questions, to accurately pinpoint
their identity, goals and their target market psychographics.
We work
closely with the graphic designer to ensure that the brand identity is
perfectly duplicated, right down to the perfect color hue, font choices
and photos and graphics. (As I am writing this post, Ron is looking at a
brand we are working on and just noticed that the shadow is 2 pixels
off in height, the details tell all!)
This morning we noticed a change on downtown State Street in Santa Barbara (see yesterday's post).
The incomprehensible banners from yesterday are gone. This time, I
did not need to call the Chamber of Commerce, nor the Santa Barbara
Downtown Association.
I knew exactly what they were for. The Santa
Barbara Film Festival begins this evening, and the banners represent
that beautifully, mimicking a film strip countdown to the opening scene.
Anyone
who strolls on State Street will know what these banners mean. They are
perfectly placed for the most views by people who may decide to pop
into one of the theaters, where new films will be previewed.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International
is the leader in brand strategy for the luxury real estate industry.
They work exclusively with professionals who are passionate about
gaining or sustaining market leadership. With an expertise in
personal branding, company branding, luxury real estate website
design and social media marketing they help their clients become
the breakaway brand in their marketplace.
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