Providing Stellar Customer Service, as a
luxury real estate marketing professional, sparks word-of-mouth
advertising because it is remarkable. And, it engenders client loyalty,
which is the cornerstone of market leadership. Best of all, it is
something that you can train yourself to provide.
Mastering the art of
Stellar Customer Service can help you run circles around your
competition.
In Part 1-4 of this article series we
discussed the first four steps to train yourself to provide Stellar
Customer Service. Step #5 is the biggest secret of all, the key that can
take your practice into the stratosphere! In the game of luxury real
estate marketing we call it “Dwell Well!”
To dwell means to live; to dwell well
means to live well. But, to dwell also has another very important
meaning: to fasten one’s attention, to think, speak or write about at
length or with persistence; to linger over. If sustained market
leadership is your quest you must be absolutely fastidious about what
you dwell upon. You must dwell well!
Choosing what you fasten your attention
to on purpose, keeps you on purpose. Allowing outside influences to
determine what you focus upon can distract and derail you. This is the
biggest secret of the most successful athletes, sports champions and
market leaders in all fields of business.
To understand how this works, think
about a time you were driving on a highway to an important appointment
and there was an accident on the OTHER SIDE of the road. The traffic
flow on YOUR SIDE of the road came to a complete standstill because the
people in front of you were rubbernecking; they were not dwelling
well.
Although, the dwell well principle
applies to all aspects of your life the area of customer service is a
great place to practice it. When you encounter sub par customer service
notice how much time you spend grousing about it. See if you can train
yourself to keep that time to a minimum. Instead of dwelling upon it by
complaining, faultfinding, grumbling or griping about it to anyone who
will listen, redirect your attention to Step #1-4 of the Stellar
Customer Service training cycle.
Start dwelling on what you appreciate
about the brands to which you are loyal. Acknowledge those who provide
you with Stellar Customer Service. Practice the “I’m worth Stellar
Customer Service” mindset. And, start spreading the word about others’
Stellar Customer Service.
Don’t put up with sub-par service; take
the time to switch to the best because you know you deserve it. Fasten
yourself to Stellar Customer Service as a recipient and you will become a
rising star yourself, an expert at providing it. By insisting on
Stellar Customer Service from yourself and from others, you are certain
to dwell well. By doing so, you will be able to run circles around your
competition. To dwell well, dwell well!
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