Van Gogh's Starry Skies
In Part 1, 2 & 3
of this articles in this series we covered the first three steps for
TRAINING YOURSELF in the art of Stellar Customer Service. Here is STEP
#4: Spread the Word about Stellar Customer Service.
We all know that referrals are, by far,
the best source of business for luxury real estate marketing
professionals or any business for that matter. How can you increase the
probability of receiving MORE REFERRALS so you can consistently run
circles around your competition?
By offering remarkable, Stellar Customer
Service you are more likely to spark word-of-mouth advertising. But,
there is more to the story than that. You can become a very powerful
magnet for referrals simply by being a person who consistently spreads
the word about OTHERS’ Stellar Customer Service.
The most exciting aspect of this is that
you can actually test this out for yourself. You can measure your
results as you amp up the power of your magnet based on the frequency of
your own word-of-mouth advertising and the amount of referrals you
GIVE!
Make it a game; it really can be fun.
And, IT FEELS GOOD to do it! By looking for examples of Stellar Customer
Service that you can spread the word about you BRING OUT THE BEST IN
PEOPLE! You EXPECT TO FIND IT in every encounter you have with service
providers.
This phenomenon became very clear to us
one day when we received Stellar Customer Service from a waitress at one
of our favorite restaurants in Beverly Hills. We were awestruck when
we overheard the people at the table next to us complain that they
received horrible service from the very same waitress.
We watched as they brought out the worst
in her by hurling insults with a very derogatory attitude. Before we
left the restaurant we spoke with the manager and praised the same
waitress, not on her behalf to defend her, but because it felt good to
do it.
It does not take that much extra time in
your day to go out of your way to spread the word about Stellar
Customer Service. The rewards are TANGIBLE when your intentions are
genuine and you come from a GENEROSITY OF SPiRIT. Those who share this
value will naturally gravitate to you. And, they will go out of their
way to promote YOU. Running circles around your competition then becomes
the inevitable outcome.
Watch for Part 5 where we will
reveal the biggest secret of all, the key that can take your practice
into the stratosphere! In the game of luxury real estate marketing we
call it “Dwell Well!” (Step #5).
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