This article series on Luxury Real
Estate Website Design was inspired by a special behind-the-scene tour of
the Santa Barbara Natural History Museum and a private viewing of their
sample collection of sea shells and other mollusks. In Part 3
we showed an example of creating a Wine Country personal brand identity
based on the colors of red and white wine: burgundy and gold. Here, in
Part 4, we circle back to our samples of shells and focus on the texture
of the sea scallops that are also variations of burgundy and gold
colors.
In the same way a change in one minor
component of DNA creates an entirely different species, so it is true
that slightly different combinations or variations of colors and
textures can create an entirely different brand. Certainly, there are a
number of luxury real estate marketing professionals in the Wine
Country. But, expressing one agent’s personal brand by factoring in
unique gradations of colors and textures that reflect personal values
and personality traits, results in a brand identity that stands out from
all rest.
Texture is created graphically through
light and shadow of colors and also the repetition of patterns. Notice
how the proportions of burgundy and gold seen in the stripes and the
spaces between stripes of these two scallops depicted above create two
distinct designs and identities. The difference in DNA between the two
is minor yet the outward appearance is quite dissimilar.
Scallop on Left
Wine Country Burgundy (from Part 3)
Scallop on Right
One of the greatest challenges of
luxury real estate marketing professionals is expressing their unique
promise of value. In our luxury real estate strategic branding and
website design practice that is exactly what we help them to do. In Part
5 we will show how an oyster, from the Chesapeake Bay, inspired the
team brand identity of the luxury real estate market leaders in Virginia
waterfront homes.
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