Chrysler building in New York, photo by kts
Co-marketing is a great way to create a
buzz about your luxury real estate marketing practice and expand your
sphere of influence. The key is to find the right non-competitive
partners who share the same target market as you.
Tiffany’s has a strong tradition of co-marketing with the movie industry. The classic film, Breakfast at Tiffany’s, certainly created a buzz about the jeweler when it opened in 1961. The hit song Moon River
gave the terrific press about movie (and Tiffany’s) “legs”, meaning
that it continued to stay “top-of-mind” for years. Because the movie
became a classic it is still viewed by generations of fans via Netflix
and other online distribution channels.
Tiffany also co-marketed with the movie, Sweet Home Alabama
to reach new generations with their primary marketing message, “buy
your engagement ring at Tiffany’s”. Now they are co-marketing with the
newest version of the Great Gatsby opening in May 2013.
To create a buzz for the movie and the
company, Tiffany’s reproduced some if its art deco jewelry worn by
actors in the film. You can actually purchase these pieces on their
website. They also have temporarily transformed the look of their store
in New York by adding art deco applique to the exterior of the building
and by designing Great Gatsby window displays.
The Great Gatsby story took
place in the “Jazz Age” when the art deco style flourished. As a luxury
real estate marketing professional, this is one of the architectural
styles that would well be worth studying. The iconic Chrysler Building
in New York is still a monument to that era. Let the Great Gatsby and Tiffany’s co-marketing venture inspire you seek your own co-marketing partners.
-WATCH VIDEOS-
- JOIN THE LOL COMMUNTIY -
GET FLUENT. GET AFFLUENT!
Follow Us on Twitter: LuxuryMarketing
No comments:
Post a Comment