In part 1
of this article series, we discussed the importance of having a Point
of View (POV) as a journalist via the media of your blog. This is
essential if you want to engage online readers and build a loyal
audience of raving fans who are interested in what you are writing
about, and are inspired to refer you, list with you, and buy from you.
Your goal is to engage the attention of
your target audience. Put yourself in the shoes of your audience. Think
of all the online marketing that is vying for their attention. Your
audience is actually voting with their attention. Why should they vote
for you?
People give their attention to people
and things that resonates with their values and with their personality.
That is why it is so important to have a distinct Point of View that
amplifies your values and your personality. With a distinct POV that is
clearly articulated your target audience will be able to discover that
you are attention-worthy, faster. With all of the competition for
attention, this is now an imperative.
If you are a fan of seafood as we are,
you have many choices as to where you buy your fish and shellfish. Every
major supermarket chain has a seafood section and also sells frozen
fish.
Here in Santa Barbara, we are very
fortunate to have local fisherman who sell their catch of the day at the
harbor and also at our local Farmers Market (when conditions are
favorable). We also have a spectacular wholesale seafood distributor, Kanaloa, which sells local and imported seafood to restaurants and markets all over the country.
The quality and variety of Kanaloa’s
fish is unparalleled in California. Lucky for us they are open to the
public as well. But, what is their POV as a company? Here is their
mission statement that thoroughly resonates with us making them worthy
of our attention, our customer loyalty and rave reviews:
“Doing the right thing, in the right way, at the right time, in the right place, for the right individual, for the right reason, with the right feeling…every time.”
Many luxury real estate marketing
professionals and companies strive for excellence. But, few attain it
consistently. Let Kanaloa be an inspiration to you. It certainly has
inspired us.
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