Orange is a hot color. It has many
attributes such as; extroverted, energizing, thrilling, fun, awe
inspiring and playful. Orange is dramatic and friendly at the same time
thanks to its ancestry of red (drama) and yellow (cheerful and good
natured). It is one of the dominant colors of autumn and sunsets.
Orange captures attention. It entices
people to buy. Like red and yellow, it has an effect on the part of
our nervous system that stimulates the appetite. Restaurant often use
orange or lighter shades as part of their décor, and their brand
identity. One of the most iconic French brands, Hermes, has orange as
part of its packaging and brand identity. Like Tiffany’s blue box, the
orange Hermes box promises a wonderful gift within it.
The lighter shades of orange also
attract the affluent and the sophisticated. Peach, apricot, coral and
melon evoke pleasant feelings of warmth and comfort. These colors are
great for the beauty industry also. Peach and coral walls evoke
serenity and wellbeing.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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