We all know that word-of-mouth is the
best form of advertising. So, why do some luxury real estate marketing
professionals get more than others? The answer boils down to one word.
Those that spark buzz have ‘REMARK-ABILITY”!
While it has been proven time and again
that many more negative remarks are made than positive remarks, it is
imperative to understand what triggers people to spread the good word
about YOU. Some people are natural born “sneezers”. They love to pass
along good news or rave reviews about products or services that are
remarkable. Those that broadcast these good vibrations usually reach
many people, even their entire sphere of influence, at times.
Remarkable service sparks buzz. But,
that is only the beginning. Regularly staying in touch with your
prospects and your sphere with information that is valuable and truly
buzz-worthy also is fodder for sneezers.
Keep this in mind: It feels good to
spread the word about products and services that you value. Likeminded
people usually hang out together. So, when one sneezer spreads the word
to his or her fellow sneezers a chain reaction is ignited. We call this
the chain of gain.
Men hate to shave. Women are not crazy
about either. When a breakaway technology comes along that can produce a
superior, smoother, closer, effortless shave that is fabulous news.
Gillette came out with a truly remarkable razor system called, FUSION®
PROGLIDE® MANUAL RAZOR WITH FLEXBALL™ TECHNOLOGY.
The cartridge has 5 blades stacked closely together and the mechanics
of the razor itself flexes to the contours of your face. It actually
glides. That is remarkable!
And, that is sneezing. We are delighted
to spread the word about remarkable products and services. Sneezers do
not need to be bribed or otherwise induced to do this. It is part of
being in on the fun as early adopters of new technologies and also
discovering great talent or services.
Deliver remarkable service. Pass along remarkable information. And, you will gain remark-ability!
Written by Ron & Alexandra Seigel-ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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