Last week, we wrote a post on the psychology of colors focusing
on red and green as part of a brand’s color scheme. Alitalia
incorporates these colors in their brand identity, as they are the
colors of he Italian flag. Saturday, while in Beverly Hills, we
spotted Gucci’s “camouflage” (barricade), a temporary façade erected
during the remodeling of their Italian luxury fashion and leather goods
store.
The barricade looks like a portal into the store. They are actually open for business during the transformation.
Gucci’s
brand identity is comprised of red and green stripes on a beige
background watermarked with interlocking “G’s”. They also use metallic
gold for the name itself at times. Red and green are highly contrasting
hot and cool colors. By themselves, these colors may not connote a
luxury brand. But, by adding beige and gold as the third and fourth
brand colors, instead of white, it can elevate the red and green
combination to luxury status.
Paying attention to colors and how they represent your brand of doing business is quite important. Using the right colors can actually attract more business or differentiate you from your competition in the realm of luxury real estate. The wrong colors can do just the opposite.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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