There is
an entire psychology of color that goes into crafting luxury brands.
This applies to personal and company brands. Certain colors and color
combination evoke strong emotions and are also associated with certain
things in the minds of your target market. It is important to become
aware of what you are communicating with your brand colors.
When you
think of the color combination, Green and Red, what is the first thing
that comes to mind? If you are like most people Christmas immediately
is associated with this color duo. As a result, you rarely will see
this combination used when crafting a brand. But, there is much more to
this brand story when you think outside of the holiday gift box.
By using
variations of reds and greens tones you can create some spectacular
themes. If additional colors are added to the theme you can evoke
excitement and vibrancy, festive emotions. Setting the right tone and
the right mood is an integral part of communicating your brand’s primary
message.
The
proportions of the two colors can change the brand message all together,
making it more or less sophisticated. For example, Alitalia uses red
very sparingly, but still represents the colors of the Italian flag that
has equal portions of green read and white.
The more
you tune into colors and how they are used in branding the more you can
learn about the art of communicating with colors. What colors are you
using in your personal brand? Do they accurately represent you and your
personal brand’s message?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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