Your
number one challenge as a luxury real estate marketing professional,
from a personal branding perspective, is discovering and expressing your
own unique voice. It is something that is vitally important to you if
market leadership is your quest.
Once you
discover your voice or your unique point of view, you will find that it
was actually obvious, even though it was occluded. Sir Arthur Conan
Doyle, of Sherlock Holmes fame once said, “There is nothing more deceptive than an obvious fact”.
The facts
about market statistics in your area are just that; they are facts.
Once the facts are reported, they are obvious. But, what is not always
obvious is their meaning. It is within the realm of the interpretation
of facts that an original point of view is born.
You could say that there is nothing new under the sun. So where does originality come into play?
In music
there are only 12 musical notes in an octave including sharps and flats.
But, there are infinite combinations of notes, tempos, rhythms and
timbers especially when more than one octave and more than one
instrument is incorporated into a composition. It is the vision of the
composer and the interpretation of the artist, not to mention the
particular arrangement that makes music original.
Did you happen to see the recent TV tribute to the 50th
Anniversary of the Beatles appearing on the Ed Sullivan Show in 1964?
Each artist’s interpretation of Beatle classics was nothing short of
astonishing-totally original!
Annie
Lenox, Stevie Wonder, and Keith Urban were among many who actually
improved upon the originals, while still honoring the genius of the
Beatles. Even Paul McCartney and Ringo Star, who were in the audience,
were both blown away! Had these artists repeated the same notes and the
same arrangement it would have simply been karaoke, i.e., parroting the
originals.
To stand out you must be original. If you are committed to achieving market leadership karaoke is not an option.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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