Sometimes you need to go outside of the
real estate industry to find the best (and simplest) systems for luxury
real estate marketing coordination and listing coordination. We highly
recommend Basecamp, a cloud-based project management
software-as-a-service.
Basecamp lets you create a custom
template with To Do lists in your own words. Save the template and use
it for all of your listings (you can always make modifications for
specific listings). Each listing becomes a project. Because it is
web-based your entire team (e.g., your assistant, your photographer,
co-listing agents, etc.) can all have access to it from anywhere.
Documents and photos can easily be
uploaded to any To Do item (or the project in general) and shared. To
Do’s can be assigned and added to a calendar which all can view. Emails
are sent to the person assigned to the task with a link back to the
specific To Do for that specific listing in Basecamp.
Task specific discussions for any given
listing/project are all in one place. You do not have to search through
your email inbox to find related items that may not be identified in
the email subject line.
Nothing gets lost! If someone accidentally deletes something, you the owner, can easily retrieve it.
Customer service and tech support at
Basecamp is superlative! That is so important given the need for speedy
response on something that is at the core of your luxury real estate
marketing practice: Listings and marketing!
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