The Language of Luxury: Luxury Real Estate Marketing: The Luxury of Working with Ideal Clients

Thursday, December 30, 2010

Luxury Real Estate Marketing: The Luxury of Working with Ideal Clients

Each year around this time we reflect back over the past twelve months and single out a song that captures the essence of the year. Last year it was Forever Young by Bob Dylan and sung exquisitely by Joan Baez. This year our choice is Seasons of Love from the Broadway musical, Rent with lyrics by Jonathan D. Larson. The Stevie Wonder’s version of this song is particularly inspired. (See the lyrics below)

When we coach our clients in our strategic branding and marketing practice we encourage them to describe who their ideal client is and to strive to work only with ideal clients. Imagine the concept of waking up in the morning and actually being excited about everyone with whom you are working. We truly have a “love – fest “ with our clients because we share the same core values, and we want to enjoy our 525,600 minutes of the next year in our life.

We understand that this is challenging. to achieve. However, the rewards are immeasurable when you love your work and those with whom you invest your valuable time. It allows you to measure a year in your life in seasons of love.

We wish you a very prosperous 2011, a year that is also filled with an abundance of love!

Cheers, and All the best!

Ron & Alexandra Seigel

Seasons of Love (partial lyrics)

Five hundred twenty-five thousand
Six hundred minutes,
Five hundred twenty-five thousand
Moments so dear

Five hundred twenty-five thousand
Six hundred minutes
How do you measure, measure a year?

In daylights, in sunsets, in midnights
In cups of coffee
In inches, in miles, in laughter, in strife

In five hundred twenty-five thousand
Six hundred minutes
How do you measure a year in the life?

How about love? How about love?
How about love? Measure in love

Seasons of love