Luxury Real Estate Marketing Essentials: The True Value of Luxury- Part 2

Large Falafel cooker

An abundant mindset is the hallmark of a consummate luxury real estate marketing professional. Here are two ways to cultivate an abundant mindset

1. Practice being appreciative of that which you value in your surroundings
2. Practice recalling moments of sheer abundance

What are some of your luxury moments?

Babs, Circa 1963

In our surroundings , some of our favorite moments are walking on the beach, watching dogs catch Frisbees, and children digging holes in the sand to build castles. In memory of our dads for Fathers' Day we recalled a couple of special moments of luxury. For Alexandra in particular, it was enjoying a falafel sandwich at our favorite Lebanese dive in Westwood (Los Angeles), which reminds her of precious moments in Beirut with her father (The cost=$5.00). For Ron it is being ushered to the head of a long line at a Las Vegas showroom because his dad was an invited guest. He can remember one show in particular, in 1963, when Barbara Streisand was second bill to Liberace.

Memories of wonderfully luxurious experiences are portable. They do not need to be insured, dusted or stored.

We should aspire to learn to continuously appreciate all that we value around us: nature, people and the diversity that life brings. Appreciation transcends economic conditions. It will never experience a recession or a depression. Appreciation is the luxury of the heart and soul which recognizes the perfection of everything that touches our life. It is finding a way to be in love with life under any and all conditions. That is true abundance, the true value of luxury.

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