As a luxury real estate marketing professional, have you ever asked yourself any of these questions*?
- Why am I flushed with cash one month and struggling the next?
- Why do competitors with less ability consistently get more business than I do?
- Why do I never seem to reach my income goals?
- When does it get easier?
- Why am I the best kept secret in my community?
If you have been pondering these questions you most likely are a secret agent. But, there is help, if you want to become the standout in your marketplace: Real Estate Agent Personal Branding. The biggest struggle most luxury real estate agents have is not standing out in the minds of their target market.
To stand out you must stand for something that is remarkable. This gives people the opportunity to remark about you to others. The missing ingredient that personal branding offers is making it easy for other to tell other about YOU! If you are blending in you are missing out on the leverage of word-of-mouth marketing which personal branding accomplishes when it is well executed. The lack of a personal brand is what is making your job more difficult than it has to be.
If you no longer want to blend in and be a secret agent, you must become remarkable. Start by asking yourself these new questions: How am I extraordinary, amazing, notable, outstanding, noteworthy, significant, incredible and astonishing?
*These are some of the questions aptly posed by Peter Montoya in his book, The Brand Called You.
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